No Andy, never been in marketing. Spent a few years working for big corporations that would pay for some Anderson Androids to come up with crap like that, instead of paying the programmers more.
Some VP wants more efficiency/higher sales/whatever. They pay the consultant, consultant produces a white paper, we waste time in meetings/seminars, goof up some efficient processes, add some extra overhead, and otherwise basically continue on as before. The market changes numbers go up and all the head honchos declare it all a big success. Life goes on.
I’ve always considered that sort of buzz-word laden boiler plate kinda funny in a sick sort of way. Sort of like Gumbes (muck boots and handkerchief tied on head) on Monty Python.
I finally found my ME7 install diskettes, but then I realized that I haven’t had a floppy drive of any size for years! Guess I’ll have to fish one out of storage. So it’ll be a while before I can once again watch that little engine doing its thing. I was so disappointed when it disappeared. Perhaps someone can automate a cactus…